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Who am I

I'm OBSESSED with cycling

My name is Juan Felipe Rubio; I'm a photojournalist from Colombia with a deep interest in cycling dating way back to my childhood. In the early eighties my dad went on tour all over Europe with the Varta Café de Colombia team as a logistics manager. I have many memories from that time, that shaped an almost cult-like love for the sport.

I'm in love with Colombia. It's so mountainous and gorgeous and no wonder why it's home to some of the best cyclists in the world. It is my life mission to show this beauty through my photos.

I've traveled to a lot of places thanks to cycling photography, I hope this list goes on forever:


  • UCI road world championships in Italy and Spain.

  • UCI Tour Colombia.

  • Vuelta a Colombia.

  • Urban Downhill in Manizales.

  • Keirin in Tokyo.

  • UCI BMX world cup in Bogotá,

  • Urban Cycling in Amsterdam.

  • Travelers in Alto de Letras.

  • Russian Chicanos in St Petersburg.

  • High altitude Gran Fondo in Cusco.

Some of my photos have been published in printed magazines and exhibited in galleries.

I've also been invited to a couple talks about cycling photography.

I'm a long-time collaborator of FUNchaves, Esteban Chaves's nonprofit, and I also shoot for german sports photo agency Sportograf.

I'm the founder of an alternative sports photography collective: La Vuelta es Así

Expos and talks

Expo: Por una cabeza                       
Moovil Gallery, Bogotá 

MARCH 21 - JUNE 30 - 2019

Talk: Cycling and photography               With Camilo Rozo and pro cyclist Carlos Quintero.
Moovil Gallery, Bogotá  

MARCH 26 - 2019

Expo: Otro ciclismo                      
Lobo San Felipe, Bogotá

FEBRUARY 20 - APRIL 30 - 2021

Talk FILBO: Caballito de acero que pasas por ahí.

With Zuly Zabala and Sinar Alvarado     Wilborada, Bogotá

AUGUST 12 - 2021


Peloton magazine:
Discovering the true cumbia


Canal Trece:
Ojos de escarabajo


RAW Magazine:
Colombian Framebuilders



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+57 3102146117


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